Straight answers.

Fair question, and we won't pretend otherwise: Daena is new and we don't have client results to show you yet. What we do have is a free audit that costs you nothing and gives you a written teardown of your funnel whether or not you hire us. Judge us on that. If the analysis isn't sharp, don't take it any further.

Most agencies stop where the code starts. When your conversion tracking is double-counting, your ticketing platform won’t talk to your pixel, or your landing page takes four seconds to load on 4G, they file a ticket and wait. We just fix it. A meaningful share of wasted ad spend is an engineering problem wearing a marketing costume.

Yes, by choice. Neither of us came up through touring or label marketing — we picked this industry deliberately and go deep on it rather than spreading across five sectors. Entertainment has a shape most agencies never learn: the announce, the on-sale, the release window, the tour leg. Everything we build is organised around that calendar.

The two of us. There are no account managers, no juniors, and nobody you meet in a pitch who then disappears. That caps how many clients we can take at once, which is why we’re explicit about having limited capacity rather than pretending to be bigger.

Month to month, no long contracts, no notice period games. Media spend is billed at cost with the accounts in your name — we make money on the fee, so we’ve no reason to talk your budget up.