What it covers
- Conversion tracking rebuilt and verified, including server-side events
- Ticketing platform, CRM and ad platform data joined up properly
- CRM setup and integration between tools that do not speak to each other
- Analytics and reporting automated off the source of truth instead of copied by hand
- Domains, DNS, hosting and the ongoing technical support nobody else will own
Why this usually comes first
A meaningful share of wasted ad spend is an engineering problem wearing a marketing costume. Double-counted conversions make a bad campaign look good. A ticketing platform that will not talk to your pixel means the algorithm optimises toward the wrong people. A landing page that takes four seconds on 4G loses the visitors you already paid for.
None of that is visible in a media report, which is why it survives for years. We check it before we recommend spending anything, and the check is part of the free audit rather than a paid engagement.
How it is billed
Included in ongoing engagements rather than quoted as a separate project. That is deliberate: if the technical work is a line item, it becomes the line item that gets cut, and then the rest of the programme is running on numbers nobody trusts.
Every account, property, container and dashboard is created in your name from day one. If you leave, you leave with the whole setup and no unpicking to do.
See how engagements are pricedWhat else we do
Tell us what you're
working on.
A 30-minute call, no deck. We'll tell you what we'd do here, roughly what it costs, and whether this is even the piece you should start with.