What it covers
- Positioning: who this is for, what it is instead of, and what you will not say
- Visual identity — logo, type, colour, and the rules that hold it together
- Campaign toolkits: templates for announce, presale, on-sale and post-show
- Key art adapted across every placement rather than cropped and hoped for
- A written guideline your venue, promoter and support acts can actually follow
A system, because volume breaks a one-off
A brand in entertainment is not a logo on a poster. It is the same identity surviving a vertical video, a Spotify canvas, a venue's own listing template, a promoter's socials, a print run, and forty pieces of short-form made in a week by whoever had the footage.
So the deliverable is a system with rules and templates, not a single beautiful artefact. The test is whether someone who has never met us can make the fortieth asset and have it still look like you.
What we are honest about
We are two people, and a full identity build is the one service here where we will often bring in a designer we trust rather than doing every part in-house. You will know who is doing what before you commit, and they are not marked up.
We are also sceptical of rebrands. Most brands that feel tired have a distribution problem, not an identity problem, and a rebrand is an expensive way to avoid finding that out. If that is what we think is going on, we will tell you.
How the toolkit gets usedWhat else we do
Tell us what you're
working on.
A 30-minute call, no deck. We'll tell you what we'd do here, roughly what it costs, and whether this is even the piece you should start with.